Why do businesses decide on data transformation?

Data transformation is crucial for effective data analysis. It enables better decision-making and drives organizational growth, which are the main reasons why so many businesses decide to do it. In this article, we will look deeper into these benefits, as well as challenges and different types of data transformation.
Types of Data Transformation
Before going into different types, let’s first look into what is data transformation. It’s best explained by Tomasz Jażdżewki, a Machine Learning expert from VirtusLab:
“Data transformation involves altering, refining, and structuring information into a standardized and usable format. It plays a key role in enabling effective data analysis, supporting decision-making, and driving organizational growth.”
There are various types of data transformation, such as:
- Manual Transformation: It requires data scientists and other specialists to ensure custom solutions for specific datasets, by manually adjusting and formatting the data. While effective, this type of transformation can be time-consuming and prone to errors.
- Automated Transformation: This type is ideal for managing large volumes of data or repetitive tasks. Data transformation is handled by software tools that reduce errors and improve the efficiency of processing tasks.
- SQL-Based Transformation: By using SQL (Structured Query Language), developers can efficiently clean, sort, and prepare large datasets. SQL queries are particularly effective for complex data structures and distributed databases like Snowflake and BigQuery.
- Programming Language-Based Transformation: Python and Scala simplify data transformation using powerful libraries, such as Pandas. These languages excel at custom algorithms, data manipulation, and integration with machine learning models.
- GUI-Based Transformation Tools: Platforms like Dataiku, Apache NiFi, and KNIME provide visual interfaces for designing data workflows. These platforms simplify data transformation and support quick prototyping.
There are 3 main benefits to data transformation:
- Improved Data Visualization: Transforming raw data prepares it for demonstrating new trends and patterns within the data, using visual representation, such as graphs, dashboards, and charts.
- Optimized Business Intelligence: Businesses make better, evidence-based decisions if their data is clean, structured, consistent, and reliable.
Challenges in Data Transformation
Despite significant benefits, data transformation poses certain challenges:
- Complexity and Resource Demands: Data transformation requires considerable expertise and resources. Organizations must assess whether their infrastructure can support large-scale data processing without compromising performance.
- Ensuring Data Quality and Consistency: To maintain data reliability, businesses need to adopt rigorous practices such as data validation, cleansing, and profiling.
Conclusion
Data transformation can be a great way to improve the effectiveness of your business intelligence. Converting raw data into actionable insights gives them the power to innovate, improve processes, and make smarter decisions. These results can be scaled further, especially when combined with other data engineering approaches and methodologies.